{"id":876,"date":"2019-09-02T13:26:55","date_gmt":"2019-09-02T13:26:55","guid":{"rendered":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/?page_id=876"},"modified":"2019-09-12T15:42:27","modified_gmt":"2019-09-12T15:42:27","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\n<p class=\"has-drop-cap\">My passion for food first began in the kitchen as a child watching my mother prepare traditional South Asian dishes for me and my five siblings. From then on, I\u2019ve always regarded home-cooking as a way to bring families and communities together over food.<\/p>\n\n\n\n<p style=\"text-align:left\">Growing up in a big family, scrapes, bruises and the odd few tears were a daily occurrence\u2015as to be expected! I only began to show a real interest in the medicinal side of food after realising my mother\u2019s food cupboard also doubled up as her medicine cabinet. From healing oils such as almond oil, which was massaged into our scalps to condition the hair and relieve head and neck tension, to medicinal spices such as Carom seeds, which were chewed to alleviate upset stomachs, and herbal teas made by simmering fennel seeds to add to my baby brother\u2019s bottle to soothe his colic, my mother was always on hand to quickly whip up a concoction for a whole host of ailments. She drew her knowledge from ancestral healing foods and therapeutic techniques derived from Ayurvedic healthcare and Unani medicine\u2015both traditional healing systems originating from India and Pakistan . I grew up always reaching for a natural remedy before a conventional medicine, and this later fuelled my desire to pursue a career in nutrition and holistic health services.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;<em>Nutrition is not just a science but an art form.<\/em>&#8220;<\/p><\/blockquote>\n\n\n\n<p>My journey initially began as a way to improve my own\nhealth. Having struggled with PCOS and weight gain for years, my goal was\nsimply to achieve a sense of wellness, after realising conventional health\nadvice wasn\u2019t working for me. I soon started seeing my kitchen in a whole new\nlight, frantically rooting through cupboards ignited with this newfound hunger\nfor food ingredients that could be used medicinally in the same way my mother\nused them. As I experimented, the real reason why these traditional healing\nfoods and recipes had been used for so long instantly became clear. It was because\nthey worked! I learnt more about my body this way than I ever did in high\nschool biology.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;<em>One diet simply cannot and will not suit all people.<\/em>&#8220;<\/p><\/blockquote>\n\n\n\n<p>Today, it seems dieting has become this craze, something driven by trends and celebrities, with one diet going \u201cout\u201d as another diet quickly becomes the new \u201cin,\u201d but what my years as a nutritionist have taught me is that one diet simply cannot fit all. Seeing the rise in serious health conditions, food intolerances and sensitivities, especially amongst young people, shows that a new approach to nutrition and wellness needs to consider tailoring diets to individuals, rather than individuals to diets. This is the fundamental approach I take with my clients. I first consider the individual\u2019s health as a whole, right from birth to present day, looking at both diet and lifestyle choices and the health of biological relatives, to really paint a picture of that person\u2019s health. From this, a tailor-made diet and lifestyle plan can be developed with the individual\u2019s personal health and wellness goals at the very heart of it. <\/p>\n\n\n\n<p>A turning point for me was the passing of my father and\nmother-in-law, due to a heart attack and cancer respectively. Watching a loved one\u2019s\nhealth deteriorate really reinforced the idea to me that wellness is not just\nphysical, but includes mental and emotional health as well. It further ignited\nmy desire to use food to heal and alleviate symptoms in a way that conventional\nmedicine cannot. My daughter\u2019s struggle with anorexia and mental health really\nopened my eyes to the idea that food and diet has an emotional attachment for\nmany people, evident in my own weight loss journey. Understanding this is key\nto helping others achieve wellness through nutrition.&nbsp; <\/p>\n\n\n\n<p>The journey has been a long one. The idea of Artisan Nutrition was born from my clients, as I was often suggesting foods and meals that my clients were either unsure of or too unwell to prepare themselves. This led to me running<a href=\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-services\/\"> cooking lessons and workshops<\/a> for both patients and their carers, as well as <a href=\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-services\/\">meal-prepping<\/a> and sourcing ingredients for clients too unwell to cook themselves. As I watched patients regain their own sense of wellness and independence, I quickly realised the demand for this approach to nutrition in modern day life.<\/p>\n\n\n\n<p>Now, I feel as if I\u2019ve come full circle. Artisan Nutrition,\nfor me, is a place where health and wellness can be celebrated with wholesome\nfoods and nutrition alongside complementary treatments to support health issues\nholistically, rather than in isolation. Inspired, of course, by my mother and\nher food cupboard, my aim with the shop is to really go back to the days before\nfast food, large supermarkets and convenience took over the way people feed\nthemselves. When I was growing up in the 70s and 80s, food was never wasted on\nthe scale that it is today. Everything was either reused or turned into\nsomething new, and the shop aims to bring this mentality back to local\ncommunities. From using vegetable peelings to make nutritional broths, or\ncrafting reusable shopping bags out of old T-shirts, Artisan Nutrition aims to\nwork in harmony with both the body and environment through a zero waste\nmentality. <\/p>\n\n\n\n<p>Years in the making, Artisan Nutrition is now ready to open\nits doors and start promoting wellness. I hope to see you there very soon.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img fetchpriority=\"high\" decoding=\"async\" width=\"275\" height=\"345\" src=\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/MussarratButt02.jpg\" alt=\"\" class=\"wp-image-960\" srcset=\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/MussarratButt02.jpg 275w, https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/MussarratButt02-239x300.jpg 239w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/figure><\/div>\n\n\n\n<p><em>Mussarrat Butt<\/em><\/p>\n\n\n\n<p>Founder of Artisan Nutrition<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Wellness is something I believe everybody deserve<\/em>s.&#8221;<\/p><\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My passion for food first began in the kitchen as a child watching my mother prepare traditional South Asian dishes for me and my five siblings. From then on, I\u2019ve always regarded home-cooking as a way to bring families and communities together over food. Growing up in a big family, scrapes, bruises and the odd&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-876","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Story - Artisan Nutrition<\/title>\n<meta name=\"description\" content=\"Mussarrat Butt, founder of Artisan Nutrition, is an experienced practitioner of holistic nutrition and natural health techniques including massage, reflexology and aromatherapy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Story - Artisan Nutrition\" \/>\n<meta property=\"og:description\" content=\"Mussarrat Butt, founder of Artisan Nutrition, is an experienced practitioner of holistic nutrition and natural health techniques including massage, reflexology and aromatherapy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Artisan Nutrition\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-12T15:42:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/MussarratButt02.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/\",\"url\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/\",\"name\":\"Our Story - Artisan Nutrition\",\"isPartOf\":{\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/MussarratButt02.jpg\",\"datePublished\":\"2019-09-02T13:26:55+00:00\",\"dateModified\":\"2019-09-12T15:42:27+00:00\",\"description\":\"Mussarrat Butt, founder of Artisan Nutrition, is an experienced practitioner of holistic nutrition and natural health techniques including massage, reflexology and aromatherapy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/#primaryimage\",\"url\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/MussarratButt02.jpg\",\"contentUrl\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/MussarratButt02.jpg\",\"width\":275,\"height\":345},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#website\",\"url\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/\",\"name\":\"Artisan Nutrition\",\"description\":\"Natural Health and Whole Foods\",\"publisher\":{\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#organization\",\"name\":\"Artisan Nutrition Ltd\",\"url\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/Logo-Yellow-Green-Grey-430x78.png\",\"contentUrl\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/Logo-Yellow-Green-Grey-430x78.png\",\"width\":430,\"height\":78,\"caption\":\"Artisan Nutrition Ltd\"},\"image\":{\"@id\":\"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our Story - Artisan Nutrition","description":"Mussarrat Butt, founder of Artisan Nutrition, is an experienced practitioner of holistic nutrition and natural health techniques including massage, reflexology and aromatherapy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/","og_locale":"en_GB","og_type":"article","og_title":"Our Story - Artisan Nutrition","og_description":"Mussarrat Butt, founder of Artisan Nutrition, is an experienced practitioner of holistic nutrition and natural health techniques including massage, reflexology and aromatherapy.","og_url":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/","og_site_name":"Artisan Nutrition","article_modified_time":"2019-09-12T15:42:27+00:00","og_image":[{"url":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/MussarratButt02.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/","url":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/","name":"Our Story - Artisan Nutrition","isPartOf":{"@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/#primaryimage"},"image":{"@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/MussarratButt02.jpg","datePublished":"2019-09-02T13:26:55+00:00","dateModified":"2019-09-12T15:42:27+00:00","description":"Mussarrat Butt, founder of Artisan Nutrition, is an experienced practitioner of holistic nutrition and natural health techniques including massage, reflexology and aromatherapy.","breadcrumb":{"@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/#primaryimage","url":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/MussarratButt02.jpg","contentUrl":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/MussarratButt02.jpg","width":275,"height":345},{"@type":"BreadcrumbList","@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/our-story\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/"},{"@type":"ListItem","position":2,"name":"Our Story"}]},{"@type":"WebSite","@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#website","url":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/","name":"Artisan Nutrition","description":"Natural Health and Whole Foods","publisher":{"@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#organization","name":"Artisan Nutrition Ltd","url":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#\/schema\/logo\/image\/","url":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/Logo-Yellow-Green-Grey-430x78.png","contentUrl":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-content\/uploads\/2019\/09\/Logo-Yellow-Green-Grey-430x78.png","width":430,"height":78,"caption":"Artisan Nutrition Ltd"},"image":{"@id":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-json\/wp\/v2\/pages\/876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-json\/wp\/v2\/comments?post=876"}],"version-history":[{"count":14,"href":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-json\/wp\/v2\/pages\/876\/revisions"}],"predecessor-version":[{"id":1019,"href":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-json\/wp\/v2\/pages\/876\/revisions\/1019"}],"wp:attachment":[{"href":"https:\/\/www.artisannutrition.co.uk\/wpcontent\/wp-json\/wp\/v2\/media?parent=876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}